Case Study
How We Increased a Bakery’s Online Orders by 300% with Facebook and Instagram Ads
Discover how 10xcube, a digital marketing agency, helped a local bakery grow online orders by 300% using targeted Facebook and Instagram ads. Learn actionable strategies for small business growth.
Introduction: Helping Small Businesses Thrive Online
In today’s competitive digital landscape, small businesses need effective social media strategies to stand out. At 10xcube , a leading digital marketing agency , we specialize in helping small businesses grow their online presence through Facebook ads , Instagram ads , and social media management .
This case study highlights how we partnered with Sweet Delights Bakery, a family-owned bakery in Austin, Texas, to increase their online orders by 300% in just six months using targeted Facebook and Instagram ad campaigns .
Client Background: A Family-Owned Bakery Struggling to Grow Online
Client Name
Sweet Delights Bakery
Industry
Food & Beverage
Location
Austin, Texas
Business Size
Small business (5 employees)
Sweet Delights Bakery specializes in custom cakes, pastries, and desserts. While they had a loyal customer base from their physical store, their online presence was minimal. Their social media engagement was low, and their website traffic was stagnant, resulting in very few online orders .
The Challenge: Low Online Visibility and Engagement
Sweet Delights Bakery faced several challenges that were holding them back from growing their online sales :
Low Social Media Following
Fewer than 500 followers on Instagram and Facebook.
Inconsistent Branding
Their content lacked a cohesive style, making it difficult to stand out in a crowded market.
Stagnant Sales
Despite having high-quality products, their online orders accounted for less than 10% of total revenue.
Limited Marketing Knowledge
The bakery owner had no experience with Facebook or Instagram ads and didn’t know how to target the right audience.
The Solution: A Data-Driven Social Media Strategy
At 10xcube , we developed a comprehensive digital marketing strategy tailored to Sweet Delights Bakery’s needs. Here’s how we approached the challenge:
Step 1: Audience Research and Targeting
✅ Conducted detailed audience research to identify the bakery’s ideal customer profile (e.g., young professionals, families, and event planners).
✅ Created custom audiences based on
demographics, interests, and behaviors, such as people who frequently purchased baked goods or attended events.
Step 2: Content Creation
✅ Designed visually appealing posts featuring high-quality images of their cakes, pastries, and desserts.
✅ Developed a content calendar with a mix of promotional posts, behind-the-scenes content, and customer testimonials.
✅ Leveraged Instagram Reels and Stories to showcase baking tutorials, customer reviews, and special offers.
Step 3: Facebook and Instagram Ads Campaigns
✅ Launched targeted ad campaigns to promote their most popular products, such as custom cakes for birthdays and weddings.
✅ Used retargeting ads to re-engage users who visited their website but didn’t make a purchase.
✅ A/B tested different ad creatives, headlines, and calls-to-action (CTAs) to optimize performance.
Step 4: Website Optimization
✅ Simplified the online ordering process by adding clear CTAs like “Order Now” and “Book Your Custom Cake Today.”
✅ Integrated Facebook Pixel to track user behavior and improve ad targeting.
Step 5: Performance Monitoring
✅ Monitored campaign performance weekly using Facebook Ads Manager and Google Analytics.
✅ Adjusted budgets, targeting, and creatives based on real-time data to maximize ROI.
The Results: Measurable Growth in Online Orders and Engagement
After six months of implementing our strategy, Sweet Delights Bakery saw remarkable results:
Online Orders
Increased by 300% , accounting for 40% of total revenue.
Ad ROI
Achieved a 2x return on ad spend (ROAS), meaning every $1 spent on ads generated $2 in revenue.
Customer Feedback
Received glowing reviews from customers who discovered the bakery through social media ads.
Engagement Rate
Engagement on Instagram posts rose from 1% to 8%.
Social Media Following
Grew from 500 to 2,000 followers on Instagram (+400%) and 1,000 followers on Facebook (+200%).
Key Takeaways: Lessons for Small & Medium Business Growth
Here are the key lessons from this campaign that can help other businesses improve their digital marketing efforts :
Targeted Ads Drive Results
Knowing your audience and using precise targeting can significantly boost ad performance.
Visual Content Matters
High-quality visuals and engaging videos are essential for capturing attention on social media.
Retargeting Works
Don’t forget about users who visit your website but don’t convert—retargeting ads can bring them back.
Consistency Builds Trust
Regularly posting valuable content helps build trust and keeps your audience engaged.
Client Testimonial: What Our Clients Are Saying
“Working with 10xcube has been a game-changer for our business. Their team truly understands how to create impactful campaigns that resonate with our audience.”
— Bakery Owner, Sweet Delights Bakery
